How to Sell Through ChatGPT: An AI Storefront for Your Shopify Store

Since fall 2026, Shopify has been automatically surfacing products from eligible stores in ChatGPT, Copilot, Google AI Mode and other AI assistants. Here's what changed in the Fall '26 Edition, who can use the AI storefront, where to find it in the admin, and how to prepare your product pages so the assistant recommends your product and not someone else's.

OverviewWhat Agentic Storefronts is and what's new in Fall '26

Agentic Storefronts is a Shopify sales channel that puts your products in front of AI assistants: ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta's services. A shopper types "find me running shoes under $120," and the assistant shows products from Shopify Catalog - a shared product database of stores on Shopify.

The channel first appeared in Winter '26. In the Fall '26 Edition, released on October 28, 2026, Shopify added two notable features:

• Shop Pay inside AI agents. Shoppers can confirm and pay for a purchase right in the chat, without going to your site. At the time of writing, this works in Muse by Meta, Claude Duet, Instinct and Grok Bot. Shoppers can give the agent a weekly, monthly or total spending limit.
• A knowledge base in the admin. It has moved to Sales channels > Agentic. This is where facts about your store live: shipping, returns, contact details, payment. The standalone Knowledge Base app will stop working on January 15, 2027.

Now for a detail most reviews leave out. ChatGPT currently has no in-chat checkout for Shopify stores. According to the Shopify Help Center, ChatGPT works as a discovery channel: the shopper clicks a product and completes the order on your regular checkout - either in ChatGPT's built-in browser or in a new tab. In early 2026, OpenAI tested in-chat payments, but according to industry media, it dropped them in March.

There's no separate fee for ChatGPT - you only pay your usual payment processing fees. The catch is that your checkout has to work flawlessly. If the assistant sends you a shopper and something breaks at payment, that order is gone.

RequirementsWho can use the AI storefront

For ChatGPT, the Shopify Help Center lists four requirements:

1. Your store sells to customers in the US. The business itself can be registered in another country.
2. Your products are approved for Shopify Catalog.
3. You've accepted the Shopify Agentic Storefronts Supplemental Terms of Service - additional terms for AI channels.
4. Terms of service, Privacy policy and Return and refund policy are filled in under Settings > Policies.

Shopify Catalog has its own requirements. You need the Starter plan or higher, and your site can't be password-protected. Each product needs a title, at least one photo and a price above zero. It must be published to the online store, not hidden from search engines and not set to Unlisted. Alcohol, tobacco, weapons, medications, adult content, services, event tickets and uncategorized products aren't allowed.

There are account requirements too: a verified email, two-factor authentication, identity and business verification on request, real sales, fast order fulfillment, a low chargeback rate and Shopify bills paid on time. Eligibility is reviewed periodically, so you can lose it as well.

If you're in Russia or Belarus, sort out platform access and plan payments first - we cover this in a separate article: Shopify in Russia and Belarus.

Step 01Where to turn on the channel and which terms to accept

For eligible stores, Agentic Storefronts is on by default. But "on by default" doesn't mean "fully set up." Go through these steps:

1. Open your Shopify admin and go to Sales channels > Agentic.
2. If Shopify prompts you to accept the Agentic Storefronts Supplemental Terms of Service, read and accept them. The channel won't work without this.
3. Look at the Sources > Shopify Catalog section. If your store didn't pass the review, the reason will be shown there. Fix everything it lists.
4. Check the list of AI channels. ChatGPT is active right away for eligible stores; review the other channels and turn on the ones you need. For Google AI Mode and Gemini, products flow through the Google & YouTube channel or Google Merchant Center.
5. Make sure Shop Pay is turned on in Settings > Payments - it handles payments inside AI agents.

It sounds like a lot, but if your policies and product pages are in order, it takes about 15 minutes.

If you don't want ChatGPT, you can turn it off in the same place: uncheck Allow Shopify to manage for me, click ChatGPT, turn off Shopify Catalog access and click Save. Data may continue to be shared for up to 7 days.

Step 02How to check that your products show up in ChatGPT

There's no "show my product in ChatGPT" button, and at the time of writing the Shopify Help Center has no step-by-step check either. So I check in three passes.

1. The admin. In Sales channels > Agentic, the Shopify Catalog source shouldn't be marked Ineligible. If the catalog has fewer products than your store, look for the cause in the product pages: no photo, a zero price, a hidden product or a prohibited category.
2. ChatGPT itself. Write the way a shopper would: describe the need, not the brand name. For example, "I need a men's waterproof cycling jacket, size L, under $150." Try 5-10 different phrasings. One query proves nothing - the assistant's results change.
3. Orders. Orders from AI channels show up in your regular admin, tagged with the channel or source. They tell you whether the channel is actually bringing in customers.

Being in the catalog doesn't guarantee you'll be shown. The assistant decides what to recommend, not Shopify. Your job is to give it enough accurate data that it picks your product.

Step 03How to prepare your product pages for AI

An AI assistant doesn't see your design. It reads text and attributes. Write each product page so it can answer a shopper's question.

Title

Not "Storm Jacket" but "Storm Men's Cycling Jacket, Waterproof, Black." Product type, who it's for, the key feature, color or material. No all caps and no comma-separated keyword stuffing.

Attributes

Fill in everything the admin offers: category, product type, brand, material, sizes, weight, variants. If you have a GTIN or UPC barcode, add it. Every variant needs its own price and accurate stock count. An assistant that recommends an out-of-stock product will only annoy the shopper.

Answers to common questions

Add a short Q&A block to the description: how to pick a size, whether it's machine washable, what's in the box, how long shipping takes within the US. Shopify recommends placing legal disclaimers within the first 6,000 characters of the description.

Knowledge base and returns

Open Sales channels > Agentic > Sources > Knowledge Base. Shopify will gather facts about your store from your site, but nothing found by scanning is published until you approve it. Check shipping, returns and sizing. If a fact is inaccurate, switch its source to Manual and enter the correct text. You can add your own facts with the Add fact button in the Additional facts section, up to 1,000 facts in total. After making changes, click Save.

For how to build a strong product page in general, see our article on Shopify product page optimization.

TroubleshootingWhat to do if Agentic is missing from your admin

It happens. Check these in order:

• Permissions. If you're logged in as staff rather than the owner, the section may be hidden. You need to log in as the owner or have the Agentic permission in the App and sales channel group.
• Plan and password. Make sure you're on the Starter plan or higher and the storefront password is removed.
• US sales. In Settings > Markets, the US must be in your list of markets, and your shipping settings need US rates.
• Policies. All three required policies are filled in, not left blank.
• Gradual rollout. Many Fall '26 features roll out gradually, starting with early access. If you've met every requirement and the section still isn't there, contact Shopify Support and ask directly: why can't my store see Sales channels > Agentic, and what do I need to fix?

If you'd rather not spend weeks wrestling with policies, markets and product pages, you can get a turnkey Shopify store with a basic setup for selling in the US. All that's left for you is to connect payments and start driving traffic.

Wrap-upPre-launch checklist

• The store sells to the US, is on the Starter plan or higher, and the storefront password is removed.
• Terms of service, Privacy policy and Return and refund policy are filled in.
• The terms are accepted in Sales channels > Agentic, and Shopify Catalog isn't marked Ineligible.
• Shop Pay is on, and checkout has been tested with a test order.
• Products have clear titles, photos, prices, stock counts and attributes.
• Descriptions include answers to common questions.
• Knowledge base facts are reviewed and published.
• Every few weeks, you run test queries in ChatGPT and check orders by channel.

An AI storefront won't replace advertising or bring in a stream of customers on its own. But it costs next to nothing to set up, and a store with well-crafted product pages wins both in regular search and in assistant answers.