How to Become an Amazon Seller from Kazakhstan and Uzbekistan

Kazakhstan and Uzbekistan are on the list of countries whose residents can open an Amazon seller account on their own, with no middlemen. Here is a step-by-step walkthrough: which status to register under, what documents to prepare, how to get through verification, where to withdraw your money, and why buying someone else's account after August 2026 is a bad idea.

Step 01Decide whose name the account will be in

Kazakhstan was opened for direct registration on Amazon in May 2021, as the country's Ministry of Trade and Integration announced at the time. Uzbekistan, Kyrgyzstan, Tajikistan and Turkmenistan were added to the list around the same time. Still, check the current list of countries in the Seller Central help pages before you start - it changes from time to time.

Next comes the big question: whose name should the account be in? You have three options.

As an individual

Amazon states plainly that you don't need an LLC or a registered business to sell: during sign-up you can choose the None, I am an individual business type. This is the fastest and cheapest route - all you need is a passport, a card, a bank account and proof of address.

There are downsides, though. Every document has to be in your name, and you'll have to receive payouts through services that work with your country. For a serious brand and advertising, this setup eventually starts to feel cramped.

Sole proprietorship in Kazakhstan or Uzbekistan

A local sole proprietorship makes sense if you want to bring revenue into your country legally and pay taxes at home. Keep in mind, though, that registration documents in Kazakh, Uzbek or Russian will need to be translated into English, and for businesses Amazon usually requires a notarized translation. Every extra mismatch in the translation is a rejection risk.

US LLC

A US company with an EIN and a US bank account is the classic choice for anyone building a business for the long haul. The upside: access to US banks and payment services, and fewer questions about payouts. The downside: formation, a registered agent, annual reports and tax filings. We covered LLC obligations in our article on federal tax for Delaware LLCs.

If you're just testing a niche, start as an individual. If you already know you'll be running ads and building your own brand, think about a company from day one.

Step 02Gather documents that match down to the letter

The official sell.amazon.com page lists what you'll need to register:

• a passport or other government-issued ID;
• an email address;
• a bank card that can be charged internationally;
• a bank account for payouts;
• business registration documents (if you're registering as a company);
• proof of address issued within the last 180 days - for example, a bank or credit card statement;
• tax information.

For citizens of Kazakhstan and Uzbekistan, an international passport works best: it's in Latin script, so the name is easy to match against your card and statement. Make the scan in color, with all four corners in the frame and no glare.

The most common reason for rejection is a mismatch. Your name must be spelled the same way in your passport, on your card, on your statement and in your Seller Central profile. The address on the statement must be the same one you entered in the application. If your passport says ZHANDOS and your card says ZHANDOSS, expect a second round of checks.

One more tip from sellers' experience: don't crop the statement. You can hide transaction amounts, but your name, address and account number must be visible.

Step 03Get through verification and the video call

Once you've submitted the application, Amazon verifies your identity. According to sell.amazon.com, this usually takes up to three business days. Many sellers from the CIS are also invited to a video call: the booking link arrives by email and in Seller Central.

The idea behind the call is simple. An Amazon associate checks you against the documents you uploaded: you hold your passport up to the camera and sometimes show the original statement or proof of address. Amazon has said it doesn't use facial recognition at this stage - a person makes the decision.

What helps you pass the call without a rejection:

• have the originals of the same documents you uploaded on hand, not different ones;
• use Chrome on a computer or Safari on an iPhone - these are the browsers recommended in the seller help pages;
• test your camera and internet connection in advance, and sit somewhere well lit;
• speak for yourself - the account owner has to take the call, not an assistant or an off-camera interpreter;
• don't switch devices or networks between registration and the call.

It sounds stressful, but in reality the call lasts just a few minutes. If the booking link won't open or the call drops, don't create a new account - contact support from the same account and ask to reschedule.

Step 04Decide where Amazon will send your money

Your account won't be activated without a working payout method, so sort this out before you register. There are several options.

Payoneer

Payoneer is Amazon's official payout partner for sellers from many countries. You get USD account details in your Payoneer dashboard, enter them in Seller Central as your deposit method, and then withdraw to a local bank. Before signing up, make sure Payoneer accepts customers from your country and check which withdrawal options are currently available in Kazakhstan or Uzbekistan. Check withdrawal and conversion fees in your own dashboard: they change.

An LLC account at a US bank

If you've formed a US company, payouts go to its account. This is the most hassle-free option as far as Amazon is concerned, but the account must be in the company's name, not your personal name. Otherwise, verification will flag a mismatch.

A local bank via Amazon's converter

Amazon offers Currency Converter for Sellers, which pays out your earnings in local currency in 20-plus currencies. At the time of writing, we couldn't confirm whether the tenge and the som are supported. Check the list in Seller Central under payout methods.

It's also worth keeping CIS-specific restrictions in mind. Russian and Belarusian citizens living in Kazakhstan or Uzbekistan may face extra checks from payment services. For more on how Payoneer handles these cases, see our article on Payoneer from Russia and Belarus.

Step 05Choose a plan and estimate your startup costs

Amazon has two selling plans. Prices at the time of writing, according to sell.amazon.com/pricing:

• Individual - $0.99 per unit sold, with no monthly subscription;
• Professional - $39.99 per month, plus selling fees.

The math is simple: if you sell more than 40 units a month, Professional works out cheaper. On top of that, only Professional gives you access to advertising, advanced reports and brand programs. For testing a niche, Individual is enough.

On top of the plan fee, Amazon charges a referral fee on every sale. In most categories it's 15% of the price, with a minimum of $0.30. Across categories it ranges from 8% (for example, computers and electronics) to 45% (Amazon device accessories). Books, discs and software carry an extra $1.80 per unit.

What else to budget for at launch:

• sourcing products and shipping them to the warehouse if you use FBA - fulfillment fees are calculated separately;
• barcodes and packaging;
• Amazon ads in the first few weeks;
• if you go the LLC route - company formation, a registered agent and bookkeeping.

Amazon advertises incentives for new sellers: for example, 10% back on the first $50,000 in branded sales when you sign up for Professional. The terms of these programs change, so read them in Seller Central before you start. If you're still not sure a marketplace is right for you, compare it with running your own store in our article Shopify or Amazon.

Step 06Don't buy someone else's account

The temptation is obvious: why go through verification when forums are selling "ready-made, aged" accounts? But since August 2026, this has become even riskier.

According to industry publications, starting August 24, 2026, Amazon's updated seller agreement (the Business Solutions Agreement) explicitly prohibits assigning rights and obligations under the agreement without Amazon's consent, as well as pledging the account's future revenue. Check the official text in Seller Central - we're relying on secondhand reports and recommend reading the agreement yourself.

Even before this change, Amazon treated accounts as non-transferable. Here's what happens in practice when the owner on paper and the actual operator aren't the same person:

• a re-verification you won't pass - after all, the passport isn't yours;
• an account suspension and frozen funds in your balance;
• links to your future accounts, which may get suspended too.

If you're buying an existing business together with the company, the legitimate route is to open a case in Seller Central, attach documents confirming the change of ownership and get Amazon's approval. Anything done "around the rules" is a violation in Amazon's eyes.

SummaryPre-registration checklist

1. Make sure your country is on the current list of countries eligible for seller registration.
2. Decide: an individual account for testing, or a sole proprietorship or LLC for the long term.
3. Prepare your international passport, an international card and a recent statement showing your address. Names and addresses must match everywhere.
4. Open a payout account in advance: Payoneer or a US company account.
5. Choose a plan: Individual for up to 40 sales a month, Professional if you sell more or need advertising.
6. Register from one device and one network, and take the video call yourself with your original documents.
7. Don't buy or rent other people's accounts.

If you'd rather not deal with payouts and paperwork on your own, message us - we'll help you set up Payoneer and put together a document package for your situation.